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Compared to the average for the period, flour purchases increased by 80%. But canned meat and canned legumes also rise on the podium of the most popular products
Simple ingredients, the basis of the Mediterranean diet, but with particular attention to shelf life. In the weeks of the health emergency, the Italians above all rediscovered the value of the flour, as Coldiretti explained during the presentation of the survey Spending of Italians in the time of the coronavirus. Compared to the average for the period (from February 24 to March 8), flour purchases have increased as much as 80%. But on the podium of the most popular food products in this period, canned meat also rises, with an increase of 60% and canned legumes, with a jump of 55%.
In its top ten, Coldiretti has registered even pasta, with a + 51%, and rice, with a + 39%. The sale of canned tomatoes is growing by 39%, the purchase of sugar goes up by 28% and that of olive oil by 22%. Then there are frozen fish, with 21% more sales, Uht milk, with 20%: in the list of most purchased foods there are all essential food products. Instead, "throat" consumption was penalized, such as aperitifs (-9%) and spreads (-8%).
Most Italians (61%), in this emergency period, go shopping around once a week: the trolley is filled with pasta, rice and cereals (26%), milk, cheese, fruit and vegetables (17%), then canned products (15%), meat and fish (14%), salami and sausages (7 %) and wine and beer (5%).
The Italians are also taking great care to support the purchases of the products made in Italy: Coldiretti has signaled a strong orientation of compatriots to support work and the economy, just as the #MangiaItaliano campaign invited to do to defend the territory, the economy and work. According to the survey, the great majority of consumers, 82 out of 100, agree that it is important to buy Italian products to protect an agri-food chain that guarantees our country the primacy in quality and food safety, from field to table.
Among non-food products, Amuchina marked a 547% increase, 203% denatured alcohol, 197% surface disinfectants and 47% bleach. Purchases of disinfectant wipes are also flying (+ 478%), used instead of unobtainable hand gels, but also simple wet wipes (+ 361%). Almost 4 out of 10 Italians (38%), during this period, made stocks of food and drinks, with the unjustified fear of not finding them available anymore.
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