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Coronavirus, how the Italians' shopping cart changes – Italian Cuisine

Coronavirus, how the Italians' shopping cart changes

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Compared to the average for the period, flour purchases increased by 80%. But canned meat and canned legumes also rise on the podium of the most popular products

Simple ingredients, the basis of the Mediterranean diet, but with particular attention to shelf life. In the weeks of the health emergency, the Italians above all rediscovered the value of the flour, as Coldiretti explained during the presentation of the survey Spending of Italians in the time of the coronavirus. Compared to the average for the period (from February 24 to March 8), flour purchases have increased as much as 80%. But on the podium of the most popular food products in this period, canned meat also rises, with an increase of 60% and canned legumes, with a jump of 55%.

In its top ten, Coldiretti has registered even pasta, with a + 51%, and rice, with a + 39%. The sale of canned tomatoes is growing by 39%, the purchase of sugar goes up by 28% and that of olive oil by 22%. Then there are frozen fish, with 21% more sales, Uht milk, with 20%: in the list of most purchased foods there are all essential food products. Instead, "throat" consumption was penalized, such as aperitifs (-9%) and spreads (-8%).

Most Italians (61%), in this emergency period, go shopping around once a week: the trolley is filled with pasta, rice and cereals (26%), milk, cheese, fruit and vegetables (17%), then canned products (15%), meat and fish (14%), salami and sausages (7 %) and wine and beer (5%).

The Italians are also taking great care to support the purchases of the products made in Italy: Coldiretti has signaled a strong orientation of compatriots to support work and the economy, just as the #MangiaItaliano campaign invited to do to defend the territory, the economy and work. According to the survey, the great majority of consumers, 82 out of 100, agree that it is important to buy Italian products to protect an agri-food chain that guarantees our country the primacy in quality and food safety, from field to table.

Among non-food products, Amuchina marked a 547% increase, 203% denatured alcohol, 197% surface disinfectants and 47% bleach. Purchases of disinfectant wipes are also flying (+ 478%), used instead of unobtainable hand gels, but also simple wet wipes (+ 361%). Almost 4 out of 10 Italians (38%), during this period, made stocks of food and drinks, with the unjustified fear of not finding them available anymore.

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There is a spy in the cart (which tells us how we are) – Italian Cuisine

There is a spy in the cart (which tells us how we are)

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The food remains an authentic passion for Italians: even if they have to pull the case crisisin fact, the budget for the food sector "holds" (14.2% of family spending, two percentage points more than the average European) as taste remains the driving factor in the choice of food for 78 out of 100 Italians. Instead, the to cook like a little less. The time spent in the kitchen has been drastically reduced: 37 minutes average per day against 60 of twenty years ago. In parallel, purchases have increased ready meals (from salads in a bag to cooked dishes) and electric pots (instant pots) for quick cooking. And then more and more often we eat outside the home (36% of food spending). But above all the habit of ordering is spreading lunch or dinner on the phone or on the web and app to have them delivered directly to your home, as more than one does Italian out of four. It was the edition that photographed the habits of Italians 2019 of the Coop Report, Which explores the evolution of our country, both in terms of consumption and lifestyles and attitudes social. An observatory that, year after year, has become an important compass to understand how it is changing Italy just starting from the supermarket cart and the articulation of the expenses of the families.

Sushi is the sprinter among the "fast" dishes
Rapid and protein: these are the three characteristics of Italians' favorite food in the last year. The search for a difficult one equilibrium between private life and large load of work (400 hours a year more than the Germans), coveted by one Italian in two, pushes to prefer ready-made foods short while and with little effort. And so in a year the sales of "Instant food" increased by 9.3% to € 1.6 billion. And the offer has also increased: from the carpaccio di meat or fish with pizza, from stuffed pasta to meatballs, from pasta salads to polenta, from the fruit ready to the shelled dried fruit, there is only the embarrassment of the choice. The one that stands out on all these proposals is the sushi: 42% of those who do the super shopping usually buy it when they go to do the expense.

The menu turns into a single dish. Single
The Italian meal, with courses well marked by the appetizer sweet? Filed for the holidays. In everyday life the main dish wins, better if ready, even in a more meaningful sense large (from the first or second courses ready to fourth range fruit and vegetables) and without preclusion towards the most meal solutions modern, represented by replacement bars, by snacks sweet or savory. All product categories with growing sales, often in double digits. Something is also on the beverage front changing. We remain the land of wine, we continue to love the "bubbles" (and so we buy more and more sparkling and prosecco), but we are more and more "Beer lover": we bought them 7 million of hectoliters in 6 months.

Italian? It is always better
THE'Italianness is another key theme reported by the Coop Report. Half of Italians when shopping must be guided by the values ​​of "made in Italy" and the supply chain. And these attributes come to count even more than taste and taste price. 78% of consumers are reassured from products with 100% Italian origin, whose sales in 2018 are grew 4.8% compared to the previous year. Another 42% believe that a controlled / safe supply chain is synonymous with quality. Therefore, the area of ​​security is the predominant one in the choice of what buy and consume, and is worth more than double compared to pleasure e gratification (20%).

Gourmet always, more and more healthy
There is another basic trend that has been accompanying us for some years: it is the salutismo, which drives food spending by 27% of Italians. For 71% of Italians eat with quality food it is the most important habit to cultivate one's well-being. And this attitude is expressed in many ways different. Among those that emerged in the last year, the first is the preference for foods rich in fibers to the detriment of those who mainly supply fats and carbohydrates. In fact the food that has seen more purchases increase has been vegetables (+ 8%) and even fruit was purchased more than in 2017 (+ 2.2%). The second phenomenon of the year is the boom of the flavored waters (+ 164.7% sales by value) that goes hand in hand with the parallel collapse of the sodas carbonated. The advance of dried fruit continues (+ 4.1%). And then there is the "sanctification" of the protein, linked to physical form, performance and tone. You are in the shopping cart more cold cuts (+ 2.9%), more cheeses (+ 1.5%), more dairy products (+ 1.1%) and even more meat which, after years of crisis, has returned to growth (+ 3.5%). Also in 2019 the increase in sales of meat continues (especially packaged (+ 13.2%) while collapse those of substitute products, such as vegetable frankfurters, frozen ready meals veg, tofu, seitan and croquettes vegetable.

Also in Italy comes the "Greta effect"
The most recent novelty is concrete ecologism, that is the adoption of choices and styles of consumption that are attentive to the sustainability environmental, which in the case of food drives the expenditure of 22% of Italians. From the growth of the shared mobility (adopted by 4 out of 10 Italians) to the preference for fashion clothing sustainable (1 Italian out of four) to finish with the attention to search on the labels indications, stamps and information on sustainability (one Italian in two). And this sensitivity green is even greater in young people, who fall fully within the definition of "generation Greta ", and in the over 40s, the so-called "perennials", which are much greener than the millennials. Yet this desire for purchases "Ecological" he is not yet completely satisfied with what is on the market. Only 16.4% of the companies proposes eco-friendly products and so 14% of consumers find it difficult to make a purchase "Green".

Manuela Soressi
October 2019

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Shopping cart, our assistant with wheels – Italian Cuisine

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We have learned the rules to make the shopping list healthy and fair and then of course the rules to make smart and perfect shopping once on the spot, whether at the super or at the farmer's market. However, one is missing small detail, too undervalued: which are the arms that help us carry this beautiful expense? Besides our own – and those of our partner eventually? But the cart, of course!

There are of course the iconic supermarket carts, with the immortal grids and the mythical portababy basket. Speaking of baskets: once we went shopping with the charming wicker-made shelves. But these were times when shopping was done daily, close to home. This is not the case today.

It was a night in 1937 when Sylvan Goldman, son of a family of Jewish merchants who emigrated to the United States, had an intuition. He had long since noticed how much women with children were prevented from moving and exploring the desks and shelves of his firm's stores. That night Sylvan was sleepless and kept staring at one folding chair. A common plastic folding chair. And he was enlightened: he put a shopping basket on the chair and imagined it with wheels. After a couple of months the first shopping cart had left the factory. And food spending was never the same again.

174904Sure, but these carts arrive at most up to the parking lot. And then? Most of us run for mega-stocks, we buy more and more – even too much – and i perverse packaging they make weight and volume rise (as well as pollution).

What to do? Load us all on our shoulders – with all due respect to the accusations against children's school backpacks – or be car slaves? With an increasingly older population, moreover, the continuation of the cart even after leaving the store, market or supermarket is fundamental. And indeed it exists!

Let's talk about the cart.2, that is the one who lives in our house and that we take for a walk which valiant assistant of our purchases. 174907

How to choose? Meanwhile, there are the entirely thermal carts, like the one from 45l proposed by GIMI, specialized brand in products that can simplify daily activities such as drying clothes, keeping the house tidy or shopping, in fact.

The GIMO Family Thermo, with removable bag, store food for up to 6 hours at both hot and cold temperatures. The same insulating function has the Thermo Bag, that in addition to the products more sensitive to the thermal shock that we buy by shopping, it can then be used as a picnic cooler – even during lunch.

174910A very important element in the choice of the cart are the wheels: they must be great enough not to risk our assistant getting stuck on the road, pivoting in order to make it easy to use in any situation – see entry and exit maneuvers from the elevator but also and above all to be able to face with serenity if any stairs.

In this regard, in the brand mentioned above, stands out Tris model, which of wheels has well 6 in XL size, carries up to 30 kg of expense and is designed specifically for being able to climb the stairs effortlessly and be smooth on any type of flooring. Also noteworthy is the model Twin, which has 4 wheels, 2 of which are retractable, for those who prefer to tow rather than push.

As the doggy bag is now an appreciable food prêt-à-porter, so it is cleared through customs the era of the shopping cart a little doggy, trustworthy mate of frolics among stalls, rows and food & various shops. From fish on the market to the can of detergent, from seasonal fruit to packages of flour, everything is served on the walking wheels of the trolley that suits me!

Aurora Quinto
May 2019

DISCOVER THE SALT AND PEPPER COOKING COURSES

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