The windows of La Rinascente in Milan host Voiello for the first time with its La Scaramantica Gift Box. A concentrate of good luck, pasta and chef's recipes
For those of us who have a heart of pasta, the windows of La Rinascente have never been so beautiful. Since yesterday evening, in fact, clothes and jewels have been replaced by a Voiello package containing the promise of a good and lucky Christmas. Here it is slowly spinning on a table, while the desire to open it materializes with each turn. And to find out what it contains, we went up to the seventh floor of the store where the Maio restaurant spaces were ready to host a big show cooking. Voiello and the legendary chef Antonino Cannavacciuolo were there waiting for us to tell us their fortune, but also to let us taste two fantastic recipes: the mixed pasta cooked in the provola water with potato and mussel cream and ragout paccheri with the rib of pig.
Born with a shirt
Superstition is the central theme around which the whole project revolves and is also a topic dear to the chef who, when he talks about luck, starts very far away. Accepting us at the event with Chiara Canedoli, Pasta Marketing Director Italy, che said: "In Naples, when you're lucky, they tell you that you were born with a shirt. And when I was born I was so ugly that my aunt burst into desperate tears, but what made my appearance so strange was the shirt I was born with. That left a part of the placenta around my body: once removed, the nurse told my mom that I would be lucky ".
And now, this fortune that led her to succeed by doing the job of her dreams, is closed in an ironic and precious Gift Box at the same time.
Luck is a gift
In the limited edition package, perfect to amaze chef Cannavacciuolo's fans, four dishes that must not be missed in the kitchen of a superstitious chef. Decorated with lucky symbols like the typical Neapolitan cucuncello, the number 13, the four-leaf clover and the horseshoe, are accompanied by 4 packets of Voiello pasta designed and personalized by the chef. To complete the Gift Box a precious recipe book written by Antonino Cannavacciuolo.
Lucky tastings
During the event, we were lucky enough to see the chef at work, but above all to taste two unforgettable and evocative pasta dishes. The mixed pasta that for the chef is the dessert of memory of his grandmother who kept him busy in the kitchen when he was little. After having it split, he threw it into boiling water, mixing it up and revealing the trick: it was only used to keep him busy while he cooked. Paccheri, on the other hand, have the honor of collecting that ragout that smells like the streets Neapolitan and that everyone prepares in his own way. In that of the star chef of Villa Crespi, the tomato added during the second cooking, to refresh the tired ragù after so many hours spent on the fire.
The funniest greetings
The party started on the seventh floor of the Rinascente, in which they also participated Filippa Lagerback, Paola Marella and Marisa Passera, then moved to floor -1 to allow everyone to meet the chef and discover the secrets of Voiello Gift Box in the window. All queuing to meet and greet the chef, immortalizing the moment with the inevitable ritual photo. We've heard rumors that selfies with Cannavacciuolo bring luck!
How to make a little luck
La Scaramantica Voiello is sold exclusively at Rinascente, but can also be purchased on Amazon. With the Prime service the day after the purchase arrives and costs 59 euros. If you already know who to give it to, hurry up: it's a limited edition!
