THE plastic waste resound with new life, thanks to the music of Jovanotti it's at Sammontana, partner of Jova Beach Party. Seventeen concerts around Italy, in the most popular summer locations: the beaches.
Not just a concert with the most beautiful Jovanotti songs, but also a dj set, one party, a playground, a beautiful day at sea, but above all a moment to celebrate the nature and raise awareness to respect for the environment.
The first commandment of the Jova Beach Party is really "respect and defend the beach and the sea". We put it into practice on the Rimini date, urged by the cry to the Revolution di Lorenzo: there is a need to pay more and more attention to sustainability, Really love our planet and get to a totally plastic-free world as soon as possible. It starts from the beaches that host the Jova Beach Party, where you can make the recycling and that they will be carefully cleaned of any waste produced during the concerts. But it doesn't end there.
In all the stages of the tour it will be possible to buy a 33 laps made with recycled plastic, collected from Italian beaches. From this waste a 3D filament will be obtained to create the disc, on which a song from the concert performed by Jovanotti during the first stage will then be engraved.
A'limited edition of 1000 records, sold online (by clicking here) and delivered at the end of the tour. The proceeds of the sale will be entirely donated to WWF.
The beach, the heat, the summer on … couldn't miss ice cream of course! For the occasion, Sammontana also launched a special edition of the stick Loving, the vanilla and cocoa-free ice cream without milk, customized specifically for the Jova Beach Party.