They just took place in live streaming, i Who's Who Awards, an initiative sponsored by the municipality of Milan, National Chamber of Italian Fashion is Camera Buyer Italy – The Best Shops. The prestigious award ceremony recognized those who, in the last twenty years, have made an important contribution to the enhancement of Made in Italy.
Designed by Cristiana Schieppati, the twentieth edition, which took place in digital version from the Ballroom of the Gallery of Modern Art in Milan, was an opportunity to send a message of hope and desire to return to normal. The award ceremony can be watched here.
"A special edition. Everyone, jury and winners, were united in wanting to give a message of hope, a desire to return to normalcy, a desire to rejoice. And this is the main reason why I have not given up organizing the Who's Who Awards, albeit with great difficulty and perplexity. The result went beyond expectations, thanks to Sergio Salerni who accompanied me in this new digital experience, but above all it is the result of teamwork between great professionals. My thanks go to Gian Luca, Mario, Antonella, Marta, Michele, Francesca, Emanuele, Silvia, Antonio, Cristina and Nicoletta who followed me with confidence on this journey, giving their image and their precious time with generosity. My heart is yours – these are the thanks of Cristiana Schieppati.
Here are the winners of the WHO IS AWARDS:
Remo Ruffini – President of Moncler (Entrepreneur – Lifetime Achievement Award)
Maria Grazia Chiuri, Dior Artistic Director (Lifetime Achievement Award)
Gilda Bojardi – Interior (Design – Lifetime Achievement Award)
Vittorio Radice – Vice President Rinascente (Retail – Lifetime Achievement Award)
Elisabetta Sgarbi Editore La Nave di Teseo and Director e gli Extraliscio (Lifetime Achievement Award) Bianca Balti (Model – Lifetime Achievement Award)
Claudio Marenzi – President of Herno (Ecology and Sustainability – Career Award) Daniela Villa – L’Erbolario (Beauty – Career Award)
Carla Vanni (Journalism – Lifetime Achievement Award)
Stefano Guindani (Photography – Lifetime Achievement Award)
Maria Grazia Mattei – Meet Digital Culture Center (Culture – Lifetime Achievement Award) Maty Fall – model (Next Generation Award)
The Elio Fiorucci Award, a prestigious award assigned to those who have been able to create new forms of communication outside the traditional schemes, is assigned to Toiletpaper Magazine founded by Maurizio Cattelan and Pierpaolo Ferrari with the artistic direction of Micol Talso. The award was presented by a special guest, Piero Piazzi, President of Women Management.
The Barbara Vitti Awards voted through the Chi è Chi News newsletter (13,000 subscribers) were also assigned to Andrea Caravita, Communication Director & Pr Philosophy of Lorenzo Serafini, awarded for fashion communication, and to Flora Coluccia, Lancôme Italia Communication Manager, as the best communication in the world of beauty . To deliver the awards Emma Averna, daughter of Barbara Vitti.
Condé Nast Italy, media partner of the event, gave live coverage of the award ceremony through the social channels of Vogue Italia, Vanity Fair, GQ, paying homage to the winners of a digital subscription to Vogue Italia.
Audi Italy, automotive partner of this project, accompanied the jury in the delivery of the prizes with Audi e-tron, the brand's first zero-emission model.
Amazon Alexa marked the new digital era of this edition.
(photo credit Stefano Trovati / SGP) Photo Claudio Marenzi Carlo Scarpato / SGP, photo Remo Ruffini Marco Erba / SGP