Tag: ambassador

World Food Day: Bottura, Ambassador against food waste – Italian Cuisine

Grundig together with the United Nations against food waste. Massimo Bottura is the exceptional Ambassador of the awareness campaign that started on 29 September, which culminates today for World Food Day

Today is the World Food Day. Grundig, joined the United Nations to combat food waste, throwing a communication and awareness campaign aimed at promoting better awareness on this global issue. The awareness campaign revolved around two days of globally recognized celebrations established by FAO (the Food and Agriculture Organization of the United Nations): the International Day of Awareness Raising on Food Losses and Waste, which was celebrated on 29 September and World Food Day, which takes place today. This day is aimed at raising public awareness on the issues of poverty, hunger and malnutrition.

Campaign objectives

The aim is therefore to create a common conscience to highlight food waste as a theme closely linked to the emission of greenhouse gases and, consequently, to climate change. According to official data on the issue of food waste released by the UN in its "The Food Waste Index Report 2021", 8-10% of global greenhouse gas emissions are associated with uneaten food: food waste is, therefore, everyone's problem and starts from the home environment.

WFD — Illustrations by Gianluca Biscalchin

How to act, then?

With a strong Call to Action, Grundig invites everyone to join the campaign "THE MORE WE ARE, THE MORE WE HALVE" or "THE MORE WE ARE, THE MORE WE HALVE". As the United Nations reports, we are all responsible for our planet: only by going together in the direction of responsibility can global change be brought about. The campaign aims to inspire, educate, raise awareness and engage people, encouraging them to take action. It is a call to action that wants to encourage everyone to join the cause, taking small responsible actions on a daily basis, starting from your home environment.

WFD — Illustrations by Gianluca Biscalchin

An exceptional Brand Ambassador

AND Massimo Bottura is the Brand Ambassador of this campaign. The Chef patron of the Osteria Francescana, social activist, is the most representative spokesperson for the appeal: Bottura was in fact recently appointed UNEP Goodwill Ambassador (Goodwill Ambassador of the United Nations Environment Program) with the aim of stepping up the fight against food waste and loss around the world.

Bottura

How the campaign develops

The Awareness Campaign developed on digital and social channels of the HQ and the countries where the brand operates on September 29, where the Video Announcement by Massimo Bottura with 7 video animations containing some reflections on food waste and simple but fundamental suggestions on how it is possible to fight it starting from your child. Each pill Video highlighted a different facet of domestic food waste: or the problem of food waste and leftovers, the huge amount of food that is thrown away because it is aesthetically unattractive or because it is too close to the expiration date. In these contents, the consumer becomes aware of the urgency of the problem, through official data released by the UN: we thus discover that by reducing food waste, we could eliminate more than 8% of global gas emissions, which every person wastes 121 kg of food per year, that 17% of food destined for consumption is wasted and other disconcerting data. The idea is also that to suggest solutions inspiring people to make small conscious gestures.

Grundig's commitment

The company engaged in the consumer electronics sector, which since 1945 develops products with a distinctive design and cutting-edge technology, aims to support the 12th Sustainable Development Goal (SDG) of the United Nations 2030 Agenda, aimed at halving food waste by 2030. Grundig is a company historically committed to respecting and protecting environmental resources. The company can in fact boast a concrete commitment and the implementation of many projects on the topic of food waste: first of all "Respect Food" the cultural movement created to raise awareness and educate on the global problem of food waste, with which the company is an official partner, since its origins in 2016 of Food for Soul, the non-profit organization created by Massimo Bottura, which promotes social inclusion and food sustainability through the opening of refectories around the world.

WFD

Farewell to Anna Dente, the ambassador of Roman cuisine to the world – Italian Cuisine

Cook-farmer-butcher, or hostess or simply Sora Anna. With Anna Dente, who left us on the same day as Maradona, all the ancient wisdom of hands that have cooked thousands of carbonare, amatriciane, fettuccine alla Nonno Emilio, the real workhorse of the Osteria di San Cesario. And again tripe, pajata and the whole repertoire halfway between delicacies and poor recipes of Roman cuisine. Anna Dente was the undisputed heir of Sora Lella: televised like Aldo Fabrizi's sister (alongside Clerici at the Prova del Cuoco), with the same temperament as a woman of other times, a similar repertoire of recipes taken from the Lazio-Roman tradition, the same adversity to the so-called "micragnose portions".

On the site of the Osteria di San Cesario she presented herself as follows: "My name is Anna Dente and I was born on 25 December 1943 in the rural village of San Cesareo, in the province of Rome. The Americans were bombing the area south of the capital to prepare for the allied landing of Anzio and Nettuno, which is why my birth was officially registered on January 2, 1944 ”. Maybe she was born during the war, maybe she grew up in the countryside and it was formed between the family butchery-norcineria and the restaurant of Aunt Ada Dente, but for Anna Dente there was no need to get up from the table if you were not satisfied.

With his family opened Osteria di San Cesario in San Cesareo in 1995 with the intention of preserving the gastronomic tradition of the area and until recently she was in the kitchen. Then a bad illness drove her away from her kingdom, only a few days ago a moving post by her son Emilio celebrated the 25th anniversary of the Osteria, which opened on November 17, 1995, a Friday, in spite of all superstitions. "My mother, with a heap of flour and a little water, conquered the world. A farmer and butcher from a small town 29 kilometers south-east of Rome, relaunched Roman-Lazio cuisine and became ambassador of Roman cuisine in the world".

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Pizza Coronavirus, Sorbillo makes peace with the French ambassador – Italian Cuisine

Italy and France make peace on the "pizza coronavirus" issue: French ambassador Masset having lunch at Sorbillo with Luigi di Maio

After controversy unleashed by the satirical video aired on a French TV, in which in Italian pizza maker prepared a "pizza coronavirus", peace seems to have been made. All following the reaction of the famous Neapolitan pizza maker Gino Sorbillo, who had commented on the episode very harshly in a video posted on social media (watch here).

Pizza Coronavirus: at Sorbillo's lunch

After the apology of the French TV station, the Foreign Minister Luigi Di Maio invited theFrench ambassador in Rome, Christian Masset, to eat a repair pizza together with Sorbillo. Tensions have eased between a pizza with the colors of the Italian flag and a few mugs of beer.

Di Maio he then commented on Facebook "We are continuing to monitor theCoronavirus emergency and what we need to do is also limit the negative effects on our economy and our entrepreneurs. Yesterday a French TV broadcast a video that offended Italian pizza and our country. To respond to that shameful image, today in the company of the French ambassador in Italy, which I thank, we ate a good Neapolitan pizza together, one of the Italian excellence that the whole world envies us. Now stop the controversy, we defend our products, our qualities, our Made in Italy with all our strength. Thank you so much to Gino Sorbillo for the hospitality. "

Pizza Coronavirus: an apology from France

The video on the "pizza coronavirus" has already been deleted, as explained by a spokesman for theTV station: "Canal + apologizes to our Italian friends for the transmission of a short sequence of bad taste, especially in the current context, making a caricatural reference to Italy in a satirical program. This sequence has already been removed from all channel reruns and reproductions. "

Meanwhile, however, the Neapolitan association Noiconsumatori submitted one class action: "The attempt to dirty the image of Italy and its food excellence, which certainly do not represent a mere and simple dish but the result of Italian history, culture and traditions, cannot and must not go unnoticed" – explain the Angelo Pisani and the president of FareAmbiente Campania, Francesco Della Corte – «we expect, in addition to the compensation for damages, also that the French institutions immediately distance themselves from what happened. Nobody can question the excellence of Italian products in the world, which has always been proudly a symbol of our national identity and of high quality .

Cover photo: Facebook Luigi Di Maio