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AD Italy and eBay join forces for an initiative dedicated to the tradition of "know-how"

From 11 to 18 January 2021, on the ebay.it website 38 pieces of design from the largest companies in the Made in Italy will be auctioned on eBay. The funds raised will be allocated toIstituto Marangoni Milano Design.

From Gaetano Pesce to Tobia Scarpa, from Gio Ponti to Paolo Venini: 38 pieces signed by the protagonists of the history of design, donated by the largest Made in Italy companies and auctioned on eBay.it to make a contribution to those who want to pass on the Italian tradition of "know-how": the initiative is of the monthly AD, which entirely dedicated the November edition to "handmade", as the title of the cover edited by Martino Gamper, internationally renowned designer-craftsman, also author of the "architectural scarf" that accompanies the magazine in a precious limited edition.

The issue recounted the evolution of high craftsmanship in the technological age, and its points of intersection with the digital world. In addition to reviewing the most interesting artisan realities, he focused on products with a high rate of "Handmade" of the great design companies. Just like the 38 that, donated by the respective companies, will go to auction on eBay from 11 to 18 January: the proceeds will be used to finance a special workshop open to students and alumni of Istituto Marangoni Milano Design, who in 2021 will be able to present projects of sustainable craftsmanship and see the prototypes of greatest potential physically made.

This initiative is part of eBay's broader strategy to support Italian excellence and companies in our area. Always a partner of SMEs, eBay has in fact been at their side in this particularly challenging year, promoting online commerce as a tool that can complement, now more than ever, the physical dimension and offer new opportunities to local businesses.
In addition to training projects together with Confcommercio and the Chambers of Commerce, an eBay-Confcommercio project for Italian villages was recently launched, with the aim of bringing companies from small villages online, helping them to open up to a pool of over 183 millions of active buyers globally on eBay and make known the traditions that their territories cherish.

A special issue, a limited edition and an auction to finance a workshop of high craftsmanship for young design students: thus celebrating the tradition of "handmade"

The intent of the November issue of AD Italia clearly emerges from the cover: the wording "Fatto a mano" stands out on a wood-effect band desired by the guest editor Martino Gamper, an internationally renowned designer-craftsman who often uses in his creations the texture of the grain of a fresh sawmill board.

The issue on newsstands from Tuesday 10 November is in fact entirely dedicated to the tradition of the highest craftsmanship, seen however in its points of intersection with the most advanced technologies. From the news of the opening section to the choice of houses and stories – for example the story of the Italian miracle of the Autostrada del Sole, built on castles of hand-assembled steel tubes like the Meccano, or the interview with the Oscar-winning set designer Martin Childs, who explains how modern pipes are disguised in the castles where The Crown series is filmed – from a dossier on the most interesting new variations of craftsmanship to a review of products with a high level of "handmade" from large companies in the Made in Italy.

Martino Gamper then designed, in collaboration with the fashion designer Carolin Lerch and with the historic Maglificio Giordano's, an "architectural" scarf made with a skilful mix of stitches and techniques starting from leftover yarns destined for pulping. A sustainable garment, each time different but characterized by the wood texture so dear to Gamper, which will accompany the magazine in a box, a limited edition intended for the community that has always collaborated with AD.

About thirty companies have also donated pieces of "craft design" which, auctioned on eBay at the end of the year, will finance a special workshop open to students and alumni of Istituto Marangoni Milano Design, who in 2021 will be able to present projects of sustainable craftsmanship and seeing the prototypes of greatest potential physically made.

The entire operation will be accompanied by digital content on the site and on the AD accounts – starting with a digital talk between the director Luca Dini, Martino Gamper, Carolin Lerch and the owners of Maglificio Giordano's, live on Wednesday 11 – and a social campaign under the umbrella of the hashtag #ADFattoaMano.

The AD site was visited in October by over 200k users, up by + 35% compared to the same month of 2019, who browsed almost 1.3 million pages. In October, AD Italia's social profiles counted 411K fan followers.

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AD: 38 products with a high "handmade" rate at auction on eBay – Italian Cuisine

AD Italy and eBay join forces for an initiative dedicated to the tradition of "know-how"

The special November issue of AD, in a limited edition – Italian Cuisine

A special issue, a limited edition and an auction to finance a workshop of high craftsmanship for young design students: thus celebrating the tradition of "handmade"