More activists that chef by now, the first line of cooks does not stop and the great battle for sustainability in the kitchen continues: Norbert Niederkofler, Michele Lazzarini and Andrea Tortora, together with other great personalities from the kitchen world, for a total of 28 Michelin stars, also quests come back to CARE's – The ethical Chef Days, the exhibition dedicated to ethical cuisine, designed precisely by Niederkofler together with Audi.

The importance of "doing"

This year's theme is explicitly broken "Actions Speak Louder Than Words", just talk, let's do.
Action becomes fundamental when it comes to sustainability, time is running out: so no waste, reuse of waste, respect for nature and seasonality. Core values ​​of the tradition of our kitchen but which are increasingly a memory of the grandmothers' cuisine rather than a lifestyle of the new millennium and which the 33 chefs present will have the task of spreading by translating them into a universal language that concerns the social and cultural world and economic: menus that will combine action, practice and innovation, without neglecting the taste and dishes with a strong bond of the territory, because "doing" is inherent in small actions and daily choices.

YOUNG ETHICAL TALENT AWARDS

A fundamental aspect of environmental sustainability education, according to Norbert Niederkofler, is the training of young people. For this reason, this year the chef will personally select the most promising kids – chosen from the students of the Brunico vocational hotel institute – to which some CARE’s chefs will work.
Among the students involved in the Crossing Experience, the 2 best students in the kitchen and in-room service sector will be selected, who will be awarded the Young Ethical Chef Award (supported by Monograno Felicetti) and the Young Ethical Hospitality Award (supported by Ferrari Trento). A further way to affirm the CARE’s of doing will also take place through the Social Responsibility Award, (supported by Marchesi 1824), the award awarded to a company or to professionals who stand out every day for the respect of the principles of sustainability dear to the event.

The routes

Visits to the most established companies in the area open with a lunch at the Ferrari Cantine di Trento, where a journey through the history of the Classic Method will be offered. Among the excursions, there is the romantic Maso delle Erbe of Montevila, a small farm where more than fifty types of medicinal herbs are grown, at the Stockner's Genuss Bunker, a bunker dating back to the First World War, converted into a warehouse for the seasoning and processing of cheeses, at the Speck Museum, at the LUMEN Museum, the Museum of Mountain Photography, and at the MMM-Messner Mountain Museum Corones.

Sustainability partners

The 2019 edition in Val Pusteria was created thanks to the support of Audi, as title sponsor; in addition to Brunico / Plan de Corones-Südtirol, BWT-Best Water Technology, Ferrari, Lavazza, Marchesi 1824, Miele, Monograno Felicetti, Stone Island, as main sponsor and Agrimontana, Levoni, Niederbacher, Prime Uve, Pompadour, Schönhuber Franchi as an event partner.