Fighting food waste to combat climate change. Too Good To Go, together with Carlo Cracco and the great Chefs, for the second International Day against Food Waste
We know that tackling food waste is one of the main solutions against climate change. Precisely on this topic the September 29 the second will be celebrated International Day of Awareness on Food Waste and Loss. For this occasion Too Good To Go, the app against food waste, joins great Chefs such as Carlo Cracco And Cristina Bowerman, and offers various activities that focus attention on a greater awareness of consumers, who can make a difference through their small daily actions.
How Too Good To Go works
The Too Good To Go app allows restaurateurs and merchants to offer them every day Magic Box, “Bag” with a surprise selection of fresh products and dishes, which remained unsold at the end of the day and which cannot be put back on sale the next day. Users can book and pay for the Magic Box in the app and then collect it at the point of sale at the specified time slot. Exclusively on the occasion of the September 29, the Chefs who have joined the Too Good To Go campaign, will make available on the app "Chef Box", which will contain theirs anti-waste recipe dedicated to this day of awareness against waste.
The commitment of the chefs
Food is not thrown away: this must become an affirmation that goes from haute cuisine to the stove at home. Project Drawdown, has in fact identified that the production and consumption of food, and therefore even more so its waste, which involves a further use of resources, are in fact among the major causes of carbon dioxide emissions into the atmosphere. How do we make this awareness our own? Here they come into play ten great chefs of Italian cuisine, which exceptionally on 29 September will make available "Chef Box ", containing a real anti-waste plate, accompanied by the recipe and the CO2e count emitted by the various foods. The target? raise consumer awareness onimpact that even small actions, just like that of "saving" and not wasting a dish, they may have for our planet.
The appointments between Rome and Milan
As well as at the restaurant of Carlo Cracco, in Milan le Chef Box will be available thanks to the commitment against food waste by Claudio Sadler (Sadler restaurant), Eugenio Boer (Bu restaurant: r) e Marco Ambrosino (28 Places).
In Rome it will instead be possible to book the anti-waste Magic Boxes of Cristina Bowerman (Glass Hostaria) e Niko Romito And Gaia Giordano (Bar and Kitchen Area), while in Cernobbio it will be active Davide Caranchini (Ristorante Materia) and in Catania Alessandro Ingiulla (Sapio Restaurant). Also Philippe Léveillé (Ristorante Miramonti l'altra) e Caterina Ceraudo (Ristorante Dattilo) will participate by providing their recipe against waste.
For a better future
It is precisely in the kitchens of the house that 53% of food waste is produced in Europe (EU Fusions, 2016): in a survey promoted by Too Good To Go and YouGov, the majority (77%) of the same interviewees indicate that consumers are the first to take responsibility and take action to combat waste.
Through a ironic video the chef Chef Carlo Cracco points out that "The true value of food", it is quantifiable in its environmental impact.
Other initiatives
Too Good To Go will undertake to carry out a series of initiatives in the city of Milan thanks to a billboard campaign within the city and the creation of a mural, created with a special purifying paint by the emerging artist Elena Zecchin, on an area made available by Rob de Matt. The local will also be recipient of food donations, which will be reused in projects in favor of the population groups most in difficulty. The mural, of 22 square meters, will eliminate the smog of approx 4.7 petrol cars € 6 per day, as would the equivalent area of a forest. Furthermore, in the first month of life, the mural will also absorb 951.2 g of CO2 from the atmosphere.
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