Wine, spirits, beers and cocktails arrive directly at home. E-commerce and specialized deliveries are working, wine bars have opened their cellars and for restaurants this could be the right way to survive. Even if that figure of + 250% is not true ….
The growth of alcohol in March in the United States will be, according to Nielsen estimates, of 55%. During the Coronavirus emergency, it was a real boom, especially for spirits such as gin, tequila and cocktail kits which recorded + 75% compared to the same period last year. Consumption of wine and beer also grew, respectively with + 66% and + 42%. The Americans have decided to have a drink on it and in New York the alcohol shops are open, considered essential activities by Governor Andrew Cuomo. But online has won and sales on digital channels have increased by 243% nationally, far exceeding sales in stores. In Russia, sales of vodka and cognac have taken off: + 20% according to data released by the National Consumer Union. Even there you go out less, but not for this you stop drinking or using vodka as a panacea for all ills, including disinfectant use: there it costs less than a sanitizing gel. In Italy it was not so, but something moved.
It was not true!
While Senator Domenico Scilipoti proposed to ban the sale of alcohol until the end of the rules of containment of the law decrees – to avoid parties – the word of a surge in alcoholism had spread: + 250% is a figure that has circulated in the newspapers concerning our country. Wrong because partial. These are the statistics that concern the crazy performance of Winelivery only, the home delivery service of alcoholic beverages, and concern the end of March. On their platform, alcohol orders have increased by 250%. And the others?
Cooking is done at home
Home alcohol worked, while statistics are expected on the kitchen. However, it is clear that it did not work the same way. Food orders via delivery apps have plummeted in recent weeks, especially in Milan. Daniele Contini, JustEat's country manager for Italy, explained to Linkiesta: "There is no doubt that in recent weeks there has been a setback in consumption and volumes, which have also fallen in the food delivery sector. For us this is attributable to two phenomena: people went to supermarkets to buy supplies, they had more food to dispose of and this slowed down consumption outside the home and also delivery. " Hopefully better, because with at least another month ahead to spend at home, or almost, maybe you will want to treat yourself to something different.
Wine bars and restaurants open their own specialized cellars
You can not go out, no aperitifs and no evenings in the brewery, but not for this the Italians have actually decided to lower the elbow, indeed. Consumption of wine and beer has grown in supermarkets, but above all online, because if not everything is found in large retailers, the choice is potentially infinite online: from natural wines to bottles of small producers. Consortia, wine bars and individual companies took to the field and, having suddenly found themselves at zero sales, they worked hard. The result, encouraging. Even for restaurants it was a winning choice: if the kitchen doesn't work, the cellar is turned. For those with a unique selection of bottles, requests have arrived. The case of Tipografia Alimentare in Milan is an example: delivery after delivery they emptied the warehouse and made new orders, thus also allowing the winemakers to continue working and supporting an entire supply chain. Here in the gallery who delivers, how and where.
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