Outrage at the pizza with pineapple is exceeded.
This time it's definitive: Just Eat proves it on the occasion of Milano Pride 2019, with the project #JustAmore, which also involves some of the best pizzerias in Milan. A metaphor for promoting the values ​​ofequality and of freedom of sexual orientation, of gender and, why not, also of food preferences.

There love story between the pineapple and the slice of pizza will be told in animated short film, online June 26th, and already animates the streets of the city, in particular the subway stop of Porta Venezia, neighborhood symbol for the community LGBT +.

Stop the clichés and prejudices, but seriously: this pineapple pizza is not just a cartoon with two adorable protagonists.

Pineapple pizza: not just a provocation

You can make a good pizza with pineapple. This initiative also takes the form of involving some partner restaurants of Just Eat, which for the whole week of Milano Pride (from 21 to 30 June) will include pizza with pineapple on their menu. These are some of the most popular pizzerias in Milan: all the locals Gennaro Esposito is Trump, Jonny Take Uè, Pizza Bistrò is La Taverna.

Also, from 27 to 29 June, in the Pride Square (still in the Porta Venezia district) a limited edition of will be distributed t-shirt depicting the much talked-about couple. And then, the most awaited moment. Everyone will be able to eat pineapple pizza: a rainbow food truck by Just Eat will offer for free a slice of pizza with freshly prepared pineapple.

Monica Paoluzzi, Marketing Director of Just Eat in Italy, explains the initiative as follows: "As a group, present in 13 countries, we have decided to confirm and marry a global commitment on the part of Just Eat towards the LGBT community from Italy, to combat all forms of discrimination in favor of equality. We strongly believe in freedom of choice, within our team and everywhere, and for this we will also parade with the employees, who have confirmed their presence, and their friends, families, companions and companions at the usual parade on June 29th. We have certainly chosen an unusual symbol, like pizza with pineapple, but in our opinion effective to express strongly that not wrong unions exist and that diversity is a value to be promoted and supported, without prejudices.

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