The Mulino Bianco back on tour in the main ones Italian squares to involve the affectionate public in a journey dedicated to food culture and promoted by Barilla to raise awareness on issues such as eating properly and following a healthy, balanced and conscious lifestyle. The Tour of the Mill in 2019, celebrates the eighth edition, after having involved over 1,100,000 visitors in 164 cities in seven years, with seven new stages.
It starts Thursday, April 25 from Palermo (until Sunday 28 April), with many activities designed for both adults and children, to then arrive at Catania from 3 to 6 May. Before the summer break, the initiative will touch Naples, Rome and Rimini, to then continue from September with the last two autumn events.
The facility that will welcome young and old is a space of over 300 square meters, which is renewed and enriched every year with activities. Both adults and children will be guided by a team of nutrition experts, available to provide all the information and suggestions necessary for proper nutrition, within a cognitive and exploratory journey to discover quality raw materials. But great attention will also be given to the protection of nature through the recycling and saving of resources, sustainable agriculture and the importance of a transparent and controlled supply chain.
Visitors are usually particularly attracted to the section Where the products are born, the heart of the tour. A circular space that, thanks to a 360 ° projection, catapults those present into a virtual visit of a factory to discover the production processes that give life to some of the most famous Mulino Bianco products.
In Interactive pantry, with large touch screen displays, you can learn more about the theme of the ingredients, their origins and the main uses. A corner dedicated to Good Nutrition instead it will illustrate the best food pairings to tackle the five main meals of the day. 
At the Column of Ideas there will be the possibility of engaging personally in favor of a more sustainable world, simply by taking a suggestion for a small daily gesture, thanks to which, for example, it will be possible to reduce CO2 emissions or save electricity and drinking water. In the section dedicated to Paper of the Mill, visitors will learn about the new specification on sustainable cultivation dedicated to soft wheat flour.
It will be an interactive game to reveal that Mulino Bianco dedicates 3% of the wheat fields to the cultivation of flowers that promote biodiversity and bee proliferation. A new play space for the very young it enriches the 2019 edition of the Tour, with the presence of an educator who will guide you through games, colors, drawings and laboratories dedicated to recycling, to learn how to transform objects, starting right from the reuse of trays that contain snacks . An opportunity to help consumers become more aware and pay more attention to the environment around us.
the editorial staff
April 2019
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