More and more Italians love to eat outside the home and the recent Fipe data (Italian Federation of Public Operators) confirm this trend. The digital world comes to support the food style of every person with the Food Identity Card which indicates all preferences for taste, habits and health. The purpose of this document is to simplify life for those with special needs and do not want to give up the restaurant. Thus, vegetarians, vegans, raw foodists, celiacs and intolerants, but also those who have only specific preferences, for example, do not eat raw fish, will have life easier.

What is the Food Identity Card
This is the first one digital and free document which encompasses the eating style of the user who compiles it: intolerances, allergies but also simple preferences or non-preferences with respect to products, raw materials or ingredients that are not desired or can be eaten when going to a restaurant. By registering on the website www.cartaidentitalimentare.com and once you have filled in the required fields, you will get a personal digital document, which will reach the user via email in PDF format. Simply print it and take it with you, so you can show it when you decide to eat away from home, or share it with your trusted restaurateur. A sort of reminder of what we can or cannot eat once we arrive on the spot.

Support, Simplify, Share
The project has great ambitions, born with the aim of simplifying the life of all the people who are looking for satisfaction at the table outside the home, without any nasty surprises, when they find themselves choosing foods to eat. Celiacs, lactose intolerant, ethnic food lovers, vegans, raw foodists, with the Food Identity Card participate in "a true free digital revolution"Explains the entrepreneur from Vicenza Pietro Ruffoni creator of the project and CEO of HealthyFood, a young Italian company specializing in the food and catering sector. "If it is true that more and more Italians are eating away from home, more than 7 million, and that the attention of consumers towards healthy food is growing – adds Ruffoni – it is equally true that it is increasingly difficult to reconcile the food needs of everyone, when going out for dinner ”. "Transparency and sharing are the key words of our project – explains Pietro Ruffoni – which aims to ensure that all those who have particular needs, due to intolerances or allergies but also to individual choices, feel less alone and more supported in expressing their need to be faithful to their food style even when eating out home. We want to respond to a growing need with a service that is only the first step towards creating a large digital network of people who want to be respected when they eat outside their food needs".

How to create the Food Identity Card?
Just answer a few questions about your tastes and your food needs. The result is a profile, complete with all the information on your food style (tastes, regimens, allergies and intolerances) to be displayed with two taps and always keep on hand, just like you do with a document. To fill in the digital document, go to the website http://www.cartaidentitalimentare.com/subscription/user, create an account by registering with your email and choose the password. The fields to be filled are "Food Style" (ie "Foods you don't like", "Allergies diagnosed", "Foods that weigh you down / digest with difficulty", "Diagnosis of a doctor", etc.), simply scroll the menu which opens next to each item and the answer that concerns us appears.
All personal data shared on the platform is protected and cannot be disclosed to third parties. Food Identity Card wants to give life to the creation of a network of foodlover that share the values ​​of transparency and satisfaction even when it comes to food tastes and needs.
By downloading theMyCIA mobile app you can find restaurants that meet all the needs indicated in the document.

A way to raise awareness among restaurateurs, inviting them to greater attention and transparency towards consumers, who increasingly have different needs due to health or taste issues, and still too often find themselves in great difficulty when they eat away from home.

Mariacristina Coppeto
October 2019

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