SweetXmasTime 2021, the beauty of designing a panettone – Italian Cuisine

SweetXmasTime 2021: ten architecture firms in Milan to adorn ten artisanal panettone. Here is the first challenge dedicated to decoration, without forgetting taste

Usually struggling with corten steel, resins and architraves, this time the architects of ten Milanese studios had to mold chocolate and icing instead of reinforced concrete.
We are talking about SweetXmasTime 2021, the original challenge organized by Towant in collaboration Garavaglia Arredamenti, Frigo2000, V-ZUG and Marguerite Guyot at the Siematic store.

The intrepid architects accepted the challenge and put themselves to the test trying to customize the sweet emblem of the Milan festivals: the panettone.

The personalization of the PLACE study

The interpretation was free, the aim was to tell the style of the studio and its projects.
Different concepts, not agreed upon, linked in a certain sense all the creations: the desire to sharing (more than one dessert has been "transformed" into a square in which to meet to enjoy the beauties of our country) and the sustainability.
It was this last theme that convinced the varied jury of journalists, made up of experts in architecture, design and gastronomy who nominated EligoStudio winner of this first edition of SweetXmasTime 2021 with the panettone entitled
Drawings: small slices of leftover panettone (the one we always find in our homes after the holidays) reinterpreted in the form of mini Sacher. Because waste can no longer be part of our lives on the threshold of 2022.

The project that won the challenge is Drawings, by EligoStudio

After the presentation of the ten works, one of the most important moments was the conclusion of the preparation of a panettone by the chef Giuseppe Russo (The private chef). A panettone that was last leavened and cooked directly in the dining room in the V-ZUG oven and which was then shared among all the participants as an opportunity to exchange wishes for a Christmas (of architecture and design), toasting with the Champagne Marguerite Guyot distributed by Wine Tip.

The panettone that cooks in the V-ZUG oven

Here are the ten studies involved:
Alessandra Parolini Architect
Francesco Rota | Architecture
GroupThree Architects
elementary study _ Paolo Pasquini Architects

The next appointment? Christmas 2022, of course.

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