Pizza at home (but do it yourself) – Italian Cuisine


Frozen ready to cook or to assemble and bake. Pizza also becomes gourmet at home. Especially to eat really steaming

Pizza delivery? Better to say pizza at home. There is not only the delivery of steaming hot pizza or the "get your hands on the dough" option: frozen pizza and topping bases would seem to be the true future of home consumption. The delivery pizza arrives sometimes late, sometimes cold, and finding a high quality pizzeria is not always easy. Here then, especially during the days of the lockdown, several intermediate options exploded, which allow you to take the steaming pizza out of the oven at home, without having to cook it.

Kits with bases ready to be filled

It seems like a novelty, in reality the system with bases ready to be filled, vacuum-packed or frozen, has been used for years in bars and restaurants. But now the news is that we are talking about artisan quality products and kits that arrive at home, with all the ingredients, and of first quality. Selpizz it was born from the idea of ​​a group of young people from Milan who, in the period marked by the Covid-19 health emergency, thought of offering a high quality home made pizza to "fight" the limitations of the lockdown with kitchen strokes. The experiential kit with selected high quality ingredients at home arrives in Milan, Monza and Brianza and Rome.
In the bag, two pre-cooked pizza bases with long leavening dough, puree of selected Italian tomatoes, mozzarella fior d’agerola or buffalo DOP and fresh basil, ready to quickly and easily make a light and crumbly pizza in your kitchen. Two Margherita for € 16, an extra base for € 3.50, a result worthy of a top-level pizzeria. For those who want to knead, the pro kit to start from flour.
They are not alone, however, a pizza kit with home delivery also offers it First cut (e-commerce specialized in high quality made in Italy products) and consists of 3 pizza bases, spread by hand and made with mother yeast, peeled tomatoes with La Fiammante basil and julienne fior di latte. Follow the instructions and bake in the oven at home. Cost of the kit, 9.20 €. If you want to try the dough instead, there are the ingredients recommended by Gino Sorbillo in a convenient pizza kit with home delivery.
Simone Padoan of I Tigli arrives at home thanks to a real e-commerce site and allows you to choose and buy online a selection of pizzas and baked goods (I Tigli Lab) with temperature controlled delivery throughout Italy within 48 hours of ordering.

Simone Padoan's pizza.

Frozen pizza is a boom

Frozen pizza is a growing, constant and double-digit sector. A recent analysis carried out by the IIAS, Italian Institute for Frozen Foods, has photographed the great boom of frozen pizza in supermarkets. In total, 16 million Italian families eat 240 million frozen pizzas every year and data reveal that in the last year alone, Italians have consumed one and a half kilos per person of frozen pizza. Italpizza, the industry leader based in Serravalle, bakes 500,000 pizzas every day, laid out by hand one by one and cooked in a wood oven. In 2019 it saw a growth in turnover of over 11%, around 150 million euros, with 65% of exports to 55 countries. Roncadin, another player in the sector, produces 85 million pizzas, a turnover of around 120 million euros with a 15% growth compared to the previous year and a production capacity of 140 million pieces. The market is thriving, not only for large numbers.

The frozen artisan

‘A Pizza it is handmade in Naples, it is prepared with only mother yeast, extra virgin olive oil, fresh and genuine ingredients and it is cooked in a real wood oven. But then it is frozen, but with an innovative cryogenesis system thanks to which a freshly baked and still steaming pizza undergoes a blast chilling process in just a few minutes which takes it from a temperature of 90 ° C to -20 ° C. In 10 minutes in the home oven they "wake up", as in a pizzeria. € 7.30 the Margherita. From traditional pizzeria to frozen pizza, the pizza maker Giuseppe Maglione Avellino instead began during the Coronavirus, to continue the business by circumventing the delivery ban imposed by De Luca. Once baked, the pizza is broken down to -30 degrees and vacuum packed, it can be kept in the freezer for up to a month while the ingredients to season it must be kept in the fridge. Unstoppable, he has also developed a portable pedal oven, which on three wheels not only delivers pizza, but the whole pizzeria at home!

The Selpizz pizza.

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