It is undoubtedly one of the food trend of 2019, thanks to a growing offer and a parallel increase in consumption and appraisers. Let's talk about the non alcoholic beer, a drink that made a lot of talk about itself in the summer but whose consumption, thanks to its taste and its peculiar characteristics, is destined to extend to the other seasons of the year.
Totally alcohol free or a low alcohol content, which in Italy cannot exceed1.2%, non-alcoholic beer has found wide acceptance even among the celebrities Italian and international who, despite not giving up convivial moments and the pleasure of a beer in company, have publicly declared their choices alcohol free.
In fact, more and more often, the choices consumers make at the table are dictated by general attention to them Welfare.
So watch out for foods that end up on the plate, with an organic market growth and proposals like pokes and power bowls that intercept this "good all round" food request, but also drinks. Non-alcoholic beer seems to respond to this growing attention to well-being and the need for lightness, thanks to theabsence of alcohol and to thelower caloric intake of the classic blondes, and so the market for non-alcoholic beers has expanded in terms of supply but also of sales, in Italy and abroad.
To convince, of non-alcoholic beer, I am also aroma is taste that thanks to the research that the producers have conducted in recent years, they are increasingly similar to those of the much appreciated Lager and Pils.
Non-alcoholic beer: when to choose it
The process of production of non-alcoholic beer, through alcohol subtraction techniques at the end of the process or dilution techniques that control its development, allows to have a beer that is particularly suitable for those who cannot take alcohol – like women in pregnancy, who has to get to the guide or has health-related limitations – or those who generally prefer to reduce alcoholic beverages in their diet, without depriving themselves of the pleasure of convivial moments.
As we said, the offer of non-alcoholic beers combining the need for moderation and taste has greatly expanded in recent years to meet the needs of new consumers and, even on supermarket shelves, new labels have appeared to choose from.
Among these, one of the most recent is the Heineken® 0.0, a beer with zero alcohol content that contains 21 calories per 100ml, then 69 calories for each 33cl bottle, and is distinguished by its fruity notes and soft and malty body, obtained through a patented alcohol removal process which is evaporated gently without stressing the product, within a double processing cycle.
Editorial board
September 2019
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