New Coke returns to the shelves to pay homage to Stranger Things 3 – Italian Cuisine

New Coke returns to the shelves to pay homage to Stranger Things 3


In 1985, the Atlanta giant proposed it on the market instead of the traditional Coca Cola (but consumers didn't want to know). Today we try again with a limited edition

It remained on the market only 79 days, before the Coca Cola Company hastened to withdraw it from the shelves. It was 1985. Today (May 24, 2019) New Coke, the drink that the giant from Atlanta thought (making a big miscalculation) of replacing the classic Coca Cola, returns to the market.

Tribute to the TV series

But only for a little while: the limited edition is a tribute to Stranger Things 3, which will arrive in the summer, on 4 July, up Netflix. The third season of the series, in fact, is set exactly thirty-four years ago, just when the new drink was proposed on the market. Then the consumers did not take it well: they protested by organizing real public demonstrations and tried to storm the supermarkets to grab the traditional Coca Cola and stuff crates on crates in the cellar. As the company admits on its site, it was the first time that the new drink formula was changed in 99 years, and that bankruptcy proposal had "generated an anxiety never before seen by consumers".

But the Atlanta leaders decided to try again. The vice president of marketing for Coca-Cola North America, Stuart Kronauge, at CNN, explained that this campaign is a way of "not taking ourselves too seriously".

After the announcement, the fans, on social media, seemed a bit skeptical: "New Coke was terrible, one of the biggest mistakes the company has ever made," one user wrote. Another: "It was disgusting even then. Why should it be good now? " But someone else assures that he will try that much-mistreated drink: "I'll buy it and I will pretend to be in 1985.

I wonder if, on his return to the supermarket shelves, the New Coke, brought back to life for us to go back in time and hear everyone a bit of a Hawkins, will be more successful. On the other hand, «One summer could change everything.

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