Mukbang: on the Net you eat with your mouth open – Italian Cuisine

Mukbang: on the Net you eat with your mouth open


Eat noisily, mountains of food and in front of a camera. On Youtube and Instagram ramp serial eaters who want us to see (and listen) everything. To make us feel pleasure, cerebral.

Spaghetti to suck, crunchy pizzas to bite, burgers from which dripping ketchup and mayonnaise, cups of ice cream in which to dip the teaspoons are tortured live every day, in favor of the camera. These videos of girls abusing innocent dishes, victims of scenes of bulimia between the ironic and the psychiatric, are on the Net. It is the new frontier of the foodporn: gastronomic snuff movies, a true horror movie of good manners in social network format.

Mukbang, from Korea with fury

A new generation of youtuber and instagrammer is making a fortune by eating in front of the smartphone lens. It's called Mukbang, it was born in South Korea and in fact the word derives from the Korean food + broadcast (pronounced "mook-bong"). Closely framed, microphone in front of the mouth and with a huge portion of food in front, you take yourself back while eating calories. Disgusting? Viral, just search for the relative hashtag on social media or watch the videos of the planetary star Park Seo-Yeon. Compared to the all-modino Korean dessert, what came later, however, is grotesque, giving rise to senseless challenges to Man VS Food, videos of pathological obese but also to real parodies; where however it is difficult to define the boundary between derision and perversion. There are videos of raw octopus, extra large lobsters, deadly spicy foods and even canned ones …

Us, generations affected by misophonia

Eat with your mouth closed! Don't make noise while chewing! We have all grown up hearing our mother repeat the same thing. A good education requires a certain savoir-faire at table, at sight and at hearing. It is not done, and cultural conditioning is so strong that there are even people suffering from misophonia, literally "hate for sound", which manifests itself with unconscious reactions if one finds oneself close to someone who even whates a chewing gum. Quoting the Amplifon website: «Misophonia is characterized by a negative and intolerant reaction to one or more sounds, regardless of whether it is strong or weak or the acoustic characteristics of the sound itself. The type of sound that triggers the reaction is specific to each individual and can trigger (apparently) unjustified reactions of anger, anxiety or even panic ". This neurological disorder appears to be the result of a negative experience in childhood: Freud would agree. However, scientific literature on the subject is scarce, but actually it is not so difficult to think that snoring, cracking fingers or wheezing can actually get on your nerves. It is more difficult to imagine that, thanks to the sounds, someone can literally feel pleasure.

Brain orgasm

The world is beautiful because it is varied, given that the opposite extreme seems to exist more than anything else people able to experience cerebral orgasms. Nothing to do with the G-spot, the cerebral orgasm is the pleasure caused by auditory or tactile sensations, such as whispering, rubbing fingers on velvet or chewing slowly and noisily. In English it is called Autonomous sensory meridian response, alias A.S.M.R., and it is another of the great trends of the Net. There are young people, mostly women, and this makes one think, who make videos on Youtube in which they comb their brushes, scratch microphones or whisper incomprehensible words. It is relaxing – the followers swear – and the ticking of ice cubes in a glass or the suction of a soup is enough to make the miracle. The girls are dressed and nothing happens to the lousy, there are also the male versions, but if this were a matter of hearing, wouldn't an audio-only podcast be enough? All this use of the oral orifice to swallow giant lobsters, huge bowls of soup or simply to blow over soft duvets raises some questions about the audience of enthusiasts. Anorexics in search of virtual food? Sadists? Onanists? It is pointless to ask too many questions (even if in China if they were made and forbidden it, classifying it as pornography), foot fetishists have always existed. Probably they too now make videos on Youtube, and to paraphrase Andy Warhol, they also have the right to their own 15 minutes of fame.

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