The era of desperate housewives and kitchen aprons to take off when guests arrive is over. Now comes the Grembiale, which wants to dress in fashion (but comfortable) even in the kitchen – and not only
Milan is the design week, and new things happen in the kitchen too. Like this, an apron, pardon, an apron, that wants to change the way we stay in the kitchen.
The Milanese brand has decided to revisit a classic, bringing a breath of freshness and modernity in homewear – where it counts comfort, wearability but also style, perhaps with an eye on fashion and lifestyle trends. It is an accessory that brings back to mind the grandmothers, who wore it to preserve clothes during housework. But the proposals of the apron are much more: tailored cut, colors, fabrics sought with care for quality and patterns. Combined with taste, looking for a refined, refined and contemporary aesthetic. And obviously Made in Italy.
In practice … you won't have to rush to change when the doorbell rings. With pride and a touch of vanity, you can open the door wearing the apron you have chosen for you.
Man, woman, child
There was no proposal designed for men, for women and children. And differentiated by use: if I do gardening I need a Grembiale like when I cook … but with different characteristics. The Grembiale starts from the study of the models to optimize the fit, to satisfy the different tastes also through the color choices of the fabrics.
Wash only where you need it!
The Grembiale is declined through the combinations of natural fabrics printed – floral, geometric – combined with solid colors. And with special details: the tape around the neck adjustable with wooden or mother-of-pearl buttons, a full-opening zipper that allows you to wash only part of the Apron, the one that has been soiled are just a few examples.
Not just in the kitchen
The project succeeds in giving answers to different uses: the kitchen, first of all, but also gardening, with particular attention to the resistance of the pockets. But also in the professional field: restaurants, elegant bistros attentive to details
Where is it
The distribution project began with 2019: thanks to an agency with qualified agents, Il Grembiale will arrive in stores specializing in cooking tools and table accessories, concept stores, exclusive and niche food retailers, in some bistros and gardens. In Italy, for now.
The showroom is in via Solferino 37, in Milan, by appointment, or online at www.ilgrembialemilano.com.
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