The women like beer very much, as emerges from a research by Assobirra, which also highlights the preferences and combinations
If we tell you women and beer What do you think? Surely you will be amazed to know that the relationship of love between the two is very strong. Research shows this The Italians and the beer, commissioned by AssoBirra to AstraRicerche. What emerged? We'll tell you about it.
Women and beer: consumption data
The 70% of Italian women it consumes beer and 30% of them do it at least twice a week. What do women like about beer? The 58% they talk about taste, while 48% of food matching, and finally 37% of the role that beer can have in sharing in the evenings with friends, for example.
The beer preferred by women: how is it?
In women's and men's tastes they are really different: 55% of women prefer in fact beers with a light taste (only 38% men), 80% appreciate one slightly alcoholic beer and, surprisingly, a lot crisp (39%). Italian women, even those who already consume beer regularly, are always looking for information and news about it: they are advised by friends, but also by the bartender, waiter or manager of the brewery, or beer cards. We also use specialized websites, online expert articles, tv and radio broadcasts or social networks.
Beer and food: women are not afraid of news!
The news does not intimidate women at the supermarket or at the restaurant they love trying new beers, different from those that already know, even more if they are Italian. It should also be emphasized that women also choose beer based on food, making combinations. At 42% of the women would also like that in the premises (pubs, restaurants, pizzerias …) there was more attention to offer beer that is well associated with the food ordered, for 37% thematch between beer and food it's a subject you would like to know more about. The women are therefore very curious and ready to leave the canonical matching schemes: only 19% say that for her the only possible match is the one between pizza and beer.
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