In the city that never sleeps, New York and its cuisine from all over the world, stand out this month two Italian flavors that do not stand out just for the taste, but also for the look: lo saffron Leprotto and the Fabbri cherries are for sale within the "Fattobene Pop Up" in the MoMA Design Store, a space dedicated to the promotion and sale of excellent and iconic Made in Italy products.
There are 150 objects conceived and produced between the end of the 800s and the 70s of the last century, which have limited accessibility in the US and are a tribute to the Italian timeless design. They will be available until 29 September in the location located in the Soho district, in the heart of Manhattan. This is the connected shop at the most prestigious museum of modern art in the world, which since 1932 – with an anticipatory intuition of the times – opened the first department dedicated to Architecture and Design and which since the middle of the last century has played a primary role in defining and promoting the value of true design.
Among the selected objects, some evoke the top of the tricolor wedding between food & design Let's start with saffron, spice ofro powder with a thousand virtues – including being an antidepressant . In Italy it is a DOP product in various regions, including Sardinia, where the one in San Gavino Monreale, Slow Food and Tuscany stands out, where 80% of saffron farms are run by women.
The joyful cylindrical jar in gold-yellow metal with a red convex cap and the image of a hare that serves a plate of saffron risotto has been the trademark of the saffron Leprotto. Al MoMA is on sale in limited edition with 4 sachets rich in saffron inside (well 0.16 grams of pure powder) and a booklet with recipes and nutritional properties of the precious "Red gold".
Instead it was 1915 when Gennaro Fabbri commissioned al Faentine ceramist Cats a white and blue vase so that his wife, Donna Rachele, could keep his "Marene with fruit". In a world overrun with plastic packaging, where only the can save us return to bulk or the plastic-non-plastic of tomorrow, the packaging Fabbri cherries is a memory and symbol of Italian taste, not only in terms of food. The white and blue opaline jar of the Bolognese company contains the shiny red cherries – themselves design icons! – prepared with the same recipe then, jealously guarded by the Fabbri heirs.
"It is a great joy to have brought these masterpieces of our culture to a place like the MoMa Design Store. It is a tribute to timeless daily Italian design and to all those companies that have created objects capable of passing the test of time"Declared Anna Lagorio, creator with Alex Carnevali of FATTOBENE, this platform that celebrates those everyday objects, born from the creativity of Italian designers, who made the history of our country, accompanying and serving entire generations.
Aurora Quinto
September 2019
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