The initiative promoted by Vergani to offer a panettone also to those who can not buy it and how to contribute to the project
We are getting closer to Christmas and it is time for great preparations. Invite guests, agree on the best lunch menu and choose the perfect gift for everyone. Warm scarves, theater tickets, books, jewelry, wine glasses and panettone.
Without candied fruit, with dried fruit, stuffed with cream or suspended?
After coffee and bread, now is the time to buy a panettone for those who can not do it. Until 22 December we can leave a panettone suspended in the Vergani shops in via Mercadante 17 and Corso di Porta Romana 51 in Milan. Buying a 1 kg Panettone Vergani will be possible to participate in the charity collection of Daily Bread.
The Milanese non-profit organization, just like the company that produces panettone, has been involved since its foundation in distributing food to the most needy, even and especially during holiday periods. Thanks to the initiative of the suspended panettone, at the end of the harvest, will receive double the panettone purchased by donors (to double the amount will be Vergani) that will be distributed to those in difficulty to celebrate Christmas with a little 'sweetness.
«This year, Pane Quotidiano celebrates 120 years of activity, at the service of the weakest – comments Pier Maria Ferrario, President of Pane Quotidiano Onlus – We are celebrating this important milestone with a series of special initiatives, in which we have the pleasure to be able to count the "Panettone Sospeso" promoted by Vergani Milano which, as Pane Quotidiano Onlus, is a historical reality of our city. Panettone, Christmas cake par excellence, can not miss on the tables of the Milanese and, thanks to the generosity of Vergani, will also give those who are more in difficulty a precious moment of celebration and sharing .
"The Panettone – explain Lorella and Stefano Vergani, cousins and nephews of the founder Angelo – is the symbol of Christmas and sharing: in each of us evokes the warmth of the dearest loved ones and the sweetness of being in the family. Unfortunately, especially in recent years, there are more and more people who live below the poverty line. This is a small gesture for us in response to a great need that, perhaps, can help these people feel less alone on Christmas day. We thought of the Associazione Pane Quotidiano to honor the work and commitment that has been available to our city for 120 years ".
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