In the world of catering comes the formula that allows you to eat in a place as many times as you want, against a monthly flat rate
Someone described it as a all you can eat, but on monthly basis: you pay a sort of at the restaurant subscription, a flat rate, and then you can eat as much as you want, as often as you want, within a month. In short, as we do with telephony, internet, pay TV. The first to tell the news was "Il Sole 24 Ore" which also tried to explain how this formula was also introduced in the restaurant business.
Out for dinner often, but if it is convenient
According to the latest Fipe report on the state of Italian catering, despite the crisis, Italians do not give up going to the restaurant. In ten years, consumption away from home grew by 5.7%, while in 2019 86 million euros were spent away from home. And when they go out to eat, people like things like territoriality, sustainability and agreement. The formula that allows you to organize more monthly outings at an affordable price could therefore intercept a large part of the customers of the restaurants. And for locals it's a way to retaining guests.
The first flat food experiments
Among the first restaurants to experiment with flat food there is Weedoo in Limena (Pd), which specializes in grilled cockerel, but which also serves pizzas, hamburgers, desserts: 149 euros per month and you can order an appetizer, a main course, an alcoholic drink and two non-alcoholic drinks, a dessert and a coffee every time, regardless of the number of times you go to the restaurant within 30 days.
On January 27th, in Ravenna, the Gabarè restaurant will inaugurate with the flat food formula. The costs will be 280 euros (120 euros instead for the formula that allows you to make 20 lunches) with a discount for students, families. To give an example, a family with two children up to 14 years of age could have lunch and dinner there every day spending 400 a month. But for the owner of the restaurant, the real savings for people will be the hours that they will no longer have to spend shopping, cooking, tidying up…
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