Ferrarelle and the dream of an impact world -1 – Italian Cuisine


The new Ferrarelle bottle in recycled plastic and the limited edition that invites the little ones to actively participate in recycling

The new 50 cl bottle Ferrarelle in recycled plastic arrives in supermarkets with a launch dedicated to the consumers of tomorrow. To give voice to the operation with which the brand expands its offer with a bottle made with 50% R-PET (PET recycled directly by the Company in the maximum percentage level permitted by law) presented a new label created in collaboration with the famous duo Me Contro Te.

But to complete the range of limited edition labels, also the three designed by children through participation in the competition launched in September “Let's draw an impact world-1” which invited the little ones to represent a sustainable world through a drawing.

An “impact world – 1 is a world where we all strive to remove more plastic than we use through proper recycling and we convince others to do the same.

To reach the dreamed level of sustainability, Ferrarelle has created the Presenzano plant which is entirely dedicated to recycling where it takes care of 20,000 tons of plastic every year, more than it uses to produce bottles with recycled plastic. For more information on R-PET, to stay updated on the activities of the Ferrarelle plant in
Presenzano and on the quantities of PET that the company is recycling, read here.

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