Estathé at the Jova Beach Party #CiPiace – Italian Cuisine


Lemon or Peach? This year the fateful question is not just about the taste of Estathé to drink, but also the team to join for beach games!

Where is it? On the most beautiful beaches in Italy that will host the Jova Beach Party, the new Jovanotti summer tour: much more than a concert, a real beach party, where it will be possible to challenge each other in different games thanks to Estathé.

Beach games

After the division into teams, the following will be played: Water Volleyball, water volleyball; Water Run, Tests of balance and resistance on floating carpets, just like the real ninja; Fill the Can, Challenge to fill a giant can with a bucket as quickly as possible; Tug of War, The inevitable tug of war.

Estathé: Special Edition

With all these games, you'll need to cool off! In beach bar of Estathé, created with materials 100% recyclable, you can drink iced tea with lemon and peach with a special design. The can, with graphics dedicated to the Jova Beach Party, is made at 100% with recycled aluminum, material entirely recyclable over and over again.

The attention to the environment that characterizes the Jova Beach Party fits perfectly with the production methods of Estathé, which protect the ecosystems where tea leaves are grown, in the safeguarding people and the environment.

In addition, for each stage it will be realized with CiAl (Aluminum Packaging Consortium) one Ricicletta, special bicycle created with the equivalent of about 800 aluminum 33 cl beverage cans. recycled. Each Recycle will be donated to WWF and auctioned to raise funds.

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