Choose eco-friendly sneakers with conscience, not just for style: here are 5 international brands that pay attention to the environment
If the sneakers are the definitive shoes of 2019, it is the right time to make a choice that goes beyond the style. Every little gesture of ours affects the environment and it is never too late to perform conscientious actions even in everyday life from the moment we dress. From the use of the cloth bag to the glass water bottle, every day we can contribute to a cleaner future. Finally, in fashion, that sense of responsibility that unbridled consumerism has awakened fast fashion he fell asleep taking a direction conscious so as to feel the need to inaugurate the Vegan Fashion Week.
The world of ecological sneakers is a niche in the universe fashion which is rapidly growing thanks to the initiatives of big players such as Adidas in collaboration with Parley or with Stella McCartney or new brands that are very interesting internationally. Whether against plastic or against animal exploitation, the decision of the new pair of sneakers can be both ethical and stylish. Here are 5 brands for a summer green.
Veja – France
Based in Paris with production in Brazil, Veja's sneakers have won over celebrities thanks to the minimal cut e conscious. First of all Meghan Markle, ambassador of the ethical style, who, wearing the classic white model, boosted the search for the brand by 113%. A success that has reached the general public thanks to its peculiar business model that chooses not to invest in advertising, thus allowing affordable prices. In fact, Veja has chosen not to invest in advertising, thus guaranteeing a sustainable product with ecological, recyclable and recycled materials.
Yatay – Italy
From Italy, it is Umberto De Marco to create the ideal compromise between Italian style and sustainability with the Yatay brand, which takes its name from the South American palm. The primary vision is to offer a high quality sneaker with a contemporary design using materials that respect the environment. Each shoe is studied in every detail with coherence: from the upper in recyclable fabric to strings in organic cotton and Italian hemp to the sole in vegetable polyurethane and bio-plastics obtained from industrial waste. Also there PETA gave its approval, very significant recognition. Also, always with a view green, for each pair sold a tree is planted in collaboration with One Tree Planted. The footballer icon David Beckham and the superhero actor Avengers Benedict Cumberbatch I'm a fan of Yatay.
Womsh – Italy
Another national example is Womsh, 100% made in Italy, which creates zero impact and recyclable sneakers respecting the environment. Quality, design and craftsmanship combined with a love for nature are the bases for this captivating and green product. Thanks to the collaboration with Lifegate, Womsh participates in projects to offset and reduce CO2 emissions. In fact, 90% of the energy used by the company for production comes from renewable sources. They are recyclable sneakers that have already effectively led to tangible results: in 2018 alone they recycled 1500 pairs of Womsh with the project Betty's Garden, Supported by Esosport, transforming them into anti-fall floors for children's playgrounds. Not only: there is also the vegan line made with a particular fabric called apple-skin made using apple fibers and polyurethane, a valid alternative to animal materials.
Ahimsa – Brazil
When the founder Gabriel Silva discovers that he is suffering from type 1 diabetes mellitus, renounces his job as an airplane pilot and faces the disease with conscience starting from the food that leads him to become Vegan. The new needs together with the love for nature and animals, push him to create the brand of shoes Vegan Ahimsa, which since 2014 has produced in respect of the environment, confirming theonly 100% shoe factory Vegan in the world. With the main intent of not using animal materials, Ahimsa employs the Vegan Leather, or polyurethane, a material that is becoming increasingly sustainable, along with organic cotton canvas and cork.
Beyond Skin – United Kingdom
The English brand was born in 2001 from the need to combine style with philosophy cruelty-free. Achieves media attention thanks to Natalie Portman, which spontaneously assumes the role of ambassador believable wearing the Beyond Skin in the film "V for Vendetta”And the Golden Globes award ceremony. From here on the brand grows, maintains its headquarters in Brighton, while production with faux leather in polyurethane and recycled plastic without animal materials (silk is not found in satin fabrics to avoid cruelty on silkworms, for example) and waste of water passes to the factory in Spain in Alicante. Part of the company's proceeds is used in green projects in full consistency with the company philosophy. The sneakers, or better trainers, as they call them in UK, they are in a classic high model and adapt to every look. Be sure to browse the site to see the wide selection: shoe lovers are warned!
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