Character, style and elegance: these are the features that can be traced back to the production of a renewed one Cecilia Beretta, a company of 50 hectares, owned by the Pasqua family since 1980. Riccardo and Alessandro, the third generation, have redesigned the physical features of this property, whose name refers to an emblematic figure of his era: Cecilia Beretta, a cultured and refined woman who lived in the second half of the 18th century and who welcomed intellectuals, artists and musicians from all over Europe in her living room.

The pink turn

Wanting to make the most of the vineyards of this portion of Valpollicella, Riccardo and Alessandro decided to seek advice from an external voice, who had never worked in those areas, to learn about a different approach to wine. Thus they availed themselves of the collaboration of Graziana Grassini, one of the first Italian enologous women, trained at the school of Giacomo Tachis and now consultant to the Marquis Nicolò Incisa della Rocchetta, father of the famous Sassicaia. "The desire of the family was to make an authentic Valpollicella, the maximum expression of these territories," explains Grassini. "That's why they called me." The Beretta brand has been entrusted to another lady, Cecilia Pasqua, also a third generation of the family, a young and determined woman, perfect for holding this new rebirth.

The labels of Cecilia Beretta

Aiming for quality production, through processes that reflect the traditional approach to the vinification of typical Valpollicella grapes, Graziana Grassini will work for Easter on five iconic labels for the winery: Mizzole Valpollicella, Amarone della Valpollicella DOCG Classico Riserva, Brognoligo Soave Classico Doc , Picàie Rosso Veneto IGT and Freeda Rosé TRevenezie IGT. The fil rouge of his work will be the rediscovery of strength and of the personality of wines considered traditional of this area, to make each label the maximum expression of that vine in that particular area. With a sensitivity, a care and a feminine touch.

Cover

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