This year we celebrate an incredible milestone: 90 years of La Cucina Italiana. We tell you about them in the November issue, from the 24th on the newsstands
We immediately understand that the number of November it's special, just look at the cover. Indeed, the covers: four great classics to celebrate almost a century of La Cucina Italiana.
This is how we invite you to celebrate this important birthday together, traveling among the memories and waiting for the surprises in store for us future.
90 years of flavors
"December 1929. Christmas is approaching in the lively Milan, where the work of covering the Navigli began, with great enthusiasm of the Futurists who want to asphalt the waterways to be able to make you fly over the bolides of the new world. An elegant and busy lady rushes into the doorway of the beautiful building on Via Monte Napoleone, greeted by the caretaker who smiles, touches her cap and watches her quickly cross the polished marble lobby. "
What better time to tell you our story? In the service of Marina Migliavacca, we enter the home of Delia Pavoni Notari, the founder of the magazine.
«The first issue is now released, on December 15th, by subscription. What Delia sensed is a great change in women. The First World War also constituted a watershed in the history of the female gender. While the husbands were at the front, the Italians discovered they were able to do the same things that men did and now a new bourgeois class is looking for a way of life similar to that of the elites considered to be superior up to that time. It is a great opportunity, in Delia's mind, to put her knowledge at the service of those who are willing to listen. All starting from the theme considered feminine par excellence: the kitchen, but a kitchen that can become a window open to the world.
A Tasting Committee prestigious will evaluate the proposed food products, all Made in Italy, as a kind of consumer association ante litteram. Intellectuals who deal with food? Sure. And soon they'll be playing at Delia's door: professors, industrialists, intellectuals, journalists. "
The story still continues today, with all the cooks, entrepreneurs, nutritionists and personalities from the world of culture that form a new committee, with the commitment to propose a new vision of Happy Kitchen that combines taste, well-being, conviviality, memory, ethics and sustainability. But it doesn't end there.
Among all those who have done and are part of this great family, you are there you, our most loyal readers. Once again you will be invited to share your Italian cuisine with us through a contest which will give you the chance to win a truly exciting prize. Keep following us to find out.
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