A global content and communication hub to amplify the institutional role of Salone del Mobile.Milano accompanying the edition of the Salone del Mobile.Milano of 2021 and subsequent. #ADLovesSalone It will also support companies, after the blackout imposed by the Covid-19 emergency, communicating their projects and products to consumers and professionals all over the world: this is the mission of #ADLovesSalone, an initiative in which all the CEOs in the world, for the first time in the history of Architectural Digest, join forces to create an editorial container capable of narrating the activities and values ​​of the Salone del Mobile.Milano in the months of recovery of activities, when companies are ready to communicate the news they would have Had to submit to Milan in April.

#ADLovesSalone, to which the Salone del Mobile.Milano will offer support in the deepening of editorial content dedicated to the event and to the cultural wealth it represents at international level, is a common hub for the production of content that individual national editions will adapt to their channels , online and offline, with the intent – made explicit by a social campaign to be launched in the coming days – to support the industry in this delicate moment, and to synergize their audience and editorial teams to give companies and the Salone an international narrative. Each company will find in #ADLovesSalone a unique interlocutor to talk to the world.

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