The new issue of "Vanity Fair", #iosonomilano, is entirely dedicated to Milan and will be distributed free of charge throughout Lombardy. Inside are the voices of the mayor Beppe Sala and the major representatives of institutions, design, entrepreneurship, fashion and culture
Fedele Usai, CEO of Condé Nast Italia, the publishing house of “Vanity Fair"And many other important Italian newspapers, he declares:" We are called to be together responsible, at all levels. Everyone must do their part, give something more. It is a small gesture. Just this".
In such a difficult moment for Italy, and for Lombardy in particular, the idea of the weekly is to convey a message of unity, rationality and strength from a city and a region that were first affected by the Covid- coronavirus. 19. This is the reason that led the editorial staff of "Vanity Fair" to make an issue entirely dedicated to Milan #iosonomilano, available from 11 March, which will be distributed free of charge to readers in newsstands throughout Lombardy. In the issue, which on the cover will have the faces of the 64 Milanese by birth or by adoption, a correct and rational narration of the moment we are living is made and a message of solidarity is sent from Milan to the other cities of Italy and the world that right now they are facing the Covid-19 emergency.
As explained by the director of "Vanity Fair" Simone Marchetti, "in a difficult time for Milan, for its region and for the whole of Italy, we wanted to combine the faces, famous and not, of a city facing an emergency . It is a choral appeal to unity, rationality and a sense of duty. Values that we believe are fundamental to face the global challenge to this virus .
Adds the mayor Beppe Sala: «You must never stop learning. We do not know when and how this crisis will resolve itself and with what prices. But if we want these difficult days to be not just a cost to be paid to the adverse fortune, Milan must try to draw some lessons from it that will enrich us and make us more capable of facing the future ".
In the issue, the voice of entrepreneurs, intellectuals, journalists and writers. With wide generational leaps, to have a well-rounded reflection on the moment you are going through. Here then are two great faces of Italian music, Ornella Vanoni and Mahmood; the artist Francesco Vezzoli, who offers an ad hoc work; an open letter from Giorgio Armani; and then Domenico Dolce and Stefano Gabbana (who supported Humanitas with a donation for Coronavirus research) tell us about the strategies put in place to deal with the situation; Miuccia Prada's message. And there is certainly no lack of digital Milan, with the faces of young entrepreneurs who have launched apps and other initiatives such as Satispay and Cortilia from the Lombard capital.
But alongside the many well-known faces, "Vanity Fair" also wanted to give visibility to all those who are now on the front lines fighting for all of us:: from the nurse of the Sacco hospital to the rider who crosses Milan every day for deliveries to home.
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