Fisher-Price joins Vogue Italia for a collaboration that brings an artist's touch to the heart of the brand: Eva Cremers, Dutch illustrator and digital artist, has been selected to create, for the November issue of Vogue Italia, a reworking of visual key to some of the most iconic Fisher-Price products
2020 was a very important and significant year for Fisher-Price: the most loved and known brand in the world in the childhood and preschool category has celebrated its first 90 years of life. In fact, it was in 1930 that Herman G. Fisher, Irving L. Price and Helen M. Schelle founded the company in East Aurora: since then Fisher-Price toys have entered the childhood memories of entire generations around the world.
Fisher-Price, for 90 years, has been working alongside families to invite them to discover the wonder of being children and to see the world with their own eyes, just like when they play with a Fisher-Price product. To end the year with a flourish and to effectively show what it means to see the world through the eyes of the little ones, Fisher-Price joins Vogue Italia for a collaboration that brings an artist's touch to the heart of the brand: Eva Cremers, Dutch illustrator and digital artist, has been selected to create, for the November issue of Vogue Italia, a visual reworking of some of the most iconic Fisher-Price products.
Eva Cremers is an emerging Dutch illustrator and digital artist who has made fantasy and humor the strengths of her works. The artist for Fisher-Price has combined the contemporaneity of shapes with the characteristic and inimitable features of the brand, giving life to a unique reinterpretation of 3 "historic" Fisher-Price products, which shows at 360 ° the playful and imaginary potential that springs from Fisher-Price toys, so even the older ones can enjoy it. Playfulness and dream are therefore the two keywords that have guided the Dutch illustrator and digital artist in her reinterpretation of the iconic Telefono Chiacchierone, Cagnolino Ridi & Learn and the 5 ring Pyramid.
It is not the first time that Fisher-Price, in the year of celebrations for its 90th anniversary, joins the world of art: to celebrate the legacy of the brand, on October 16 it was inaugurated, on the account of the same name Instagram, the digital experience "Fisher-Price Toy Museum" a real exhibition with more than 90 different images of as many exhibits organized for decades, so that visitors can find and rediscover the vintage toys of their childhood. The Fisher-Price Toy Museum digital exhibition was conceived by American designer Leila Fakouri, who in the past has created sets for brands such as Nike, Chanel and Gap.
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