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Do Your Recipes Measure Up?

When a very positively reviewed cookie, cake, or other pastry recipe and gets an atypically bad appraisal, it can often be traced back to flour measuring technique, or lack there of. I did this video a few years ago to illustrate the point, and since we’re heading into holiday baking season, I thought it’d be a great time to review.


This isn’t to say that people don’t occasionally post recipes with ingredient errors [clears throat nervously], but if a cookie gets mostly rave reviews, and yet you thought it was a little dense, there’s a chance it could be this common culprit. Anyway, this clip shows you why weight is better, and also how to properly measure by volume. Enjoy!

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