When we cook the pasta we need to know mainly (and immediately) one fundamental thing: how many minutes it should cook. This information is always revealed to us by the manufacturer who writes it on each packaging. Yes, but how many times have you ever turned your package of pasta (front, back, bottom, top, left side, right side) in search of the fateful writing, finding it only after several seconds and after even thinking: «Is it possible that it isn't there?. Take comfort, you are not the only ones who have happened. And the proof is the birth of the Great Minutes Movement which, complete with a poster, aims to obtain from pasta producers a more visible indication of the cooking minutes written on the pasta packages.

More visible minutes, the appeal to pasta producers

This popular need was met by the Turin communications agency Hub09 Brand People who created graphics for fake pasta packaging imagining them as the Italians would like them and who launched the challenge to the brands of the sector: «Which brand will be the first to show that they listen to us? Which one to take such a decisive step as to become the most popular brand in the country? .

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With the cry of "Pasta la victoria siempre" and slogans such as "Fight hard for cooking times", the movement managed to make its voice heard through social media. The Tuscan brand Fabianelli has launched in the past few days in some stores a new package with the writing showing the cooking minutes clearly and visible, while Garofalo pasta has created a new limited edition packaging and available from 3 November, "I fusilloni 13 minutes", with cooking minutes written in large letters. The new packaging of Gragnano Igp pasta was launched on the occasion of World Pasta Day of 25 October in response to the video you see below.

In short, it seems that the battle for large numbers is about to win!